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First, I will give you a little background on the “Blue Goose.” The Blue Goose was created to provide safe rides home for college students who have had too much to drink. The Blue Goose started as a regular school bus that underwent dramatic changes. Once a yellow teeny-bopper-hauler turned blue and outfitted with a rowdy sound system that keeps passengers on their feet having a good time. Add a top mounted air-conditioning unit, or two (cold!) and you have the makings of a safe, enjoyable ride home.

The Blue Goose has definitely redefined taking a taxi home from a night out. So, how to segment the target public prior to create a brochure that will prove beneficial. A target public is referred to “specific groups of people that you need to reach with a specific message about your organization,” (“Strategic Publications” Designing for Target Publics, Linda P. Morton)

In the publication (“Strategic Publications” Designing for Target Publics, Linda P. Morton), four segments are suggested as a basis four strategic research. GENERATION, LIFE STAGE, SOCIAL CLASS, GENDER. Using these segments you can create a matrix that helps to clarify what characteristics will be most effective within your publication.

Matrix example shown below:

Segments Consumer Interests Consumer Needs Consumer Income
Life Stages
Social Class

The method used to segment the target public is very important. In order to ensure that the money spent on your publication is money well spent you must do your homework. Spending time (time=money) working to understand the specifics of the people you are directing your master piece towards will pay off if you do it correctly. I think in my case I will be able to concentrate more on what publication characteristics will better the perception of the Blue Goose; I feel that it is important to do so in the eyes of both the customer and the community. The community may not use the Blue Goose but they are indirectly still included and therefore must still be considered.


Ok, so in terms of publications “CRAP” refers to contrast, repetition, alignment, and proximity. These are all terms that help the graphic publications student understand how to piece together an effective piece of work. This acronym and the theory behind it were created by Robin Williams and can be found in her book “The Non-Designers Design Book” According to Williams:

1) Contrast
The idea behind contrast is to avoid elements on the page that are merely similar. If the elements […] are not the same, then make
them very different.

2) Repetition
Repeat visual elements of the design throughout the piece. […] This
develops the organization and strenghtens the unity.

3) Alignment
Nothing should be placed on the page arbitrarly. Every element should have some visual connection with another element on the page.

4) Proximity
Items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units.

These elements when used properly can help an artist create a very useful advertisement. When designing brochures, flyers, and other handouts that are intended for publication these four rules can help drastically improve the effectiveness of your product.

Thank you,

Casey Sherwin

Typography is the art and technique of arranging type, type design, and modifying type. There are numerous factors that a practitioner must account for when planning to create a new publication. The most important factor is how to effectively target your specific market or public. As  I stated in a recent post the publics can be segmented into smaller sub-categories that allow an artist to devise a specific plan to meet the needs of a particular public.

Typography can be an effective tool if used properly. An artist can spend all their time creating a radiant, eye catching design, but if the publication doesn’t capture the attention of the intended audience than it is useless. This is when selecting certain fonts, type sizes, and type designs can help turn an average publication into a remarkable one that proves effective in the end.

A few tips on creating business cards and brochures. When creating business cards choose fonts that will properly convey your companies message, and help the public remember your company by it’s characteristics. When creating brochures you must effectively communicate the message you are intended by choosing proper fonts and colors.

Check out this website to find creative, effective new fonts that you probably have not seen before:


This website is really cool! One can choose from many categories such as Fancy, foreign Look, Gothic….

If you have a Mac here is how you install new fonts:


If you have a PC here is how you install new fonts:


A day in the life of a public relations professional…  The idea is to learn more about the profession and whether you feel like public relations is the path you plan to take after graduation. I have interviewed Michelle Aselta, she is the Director of Lifestyle for Peoples Revolution out of New York, NY.  Michelle graduated from The University of Georgia- Grady College of Journalism.  Michelle finds that education is not the key factor in her employment now, but it established the groundwork in order for her to succeed. She was offered an internship with a radio company in New York and eventually found herself working for public relations firms.

Michelle’s typical day starts around 9 a.m. when she goes straight to work communicating with clients, focusing the spotlight on them. Her firm is contracted by numerous venues such as hotels, restaurants, nightclubs, and professionals. She is constantly at work on her Blackberry making sure to stay on top of her email and phone calls. Another aspect of her job requires her to be in the field; taking editors to establishments she represents working hard to ensure a positive image. Currently she is in Los Angeles working with her team on a project that requires specific attention to detail and avid determination.

She let me know that the business is very cutthroat and sometimes very hectic. It is important to keep a level head and keep your attention focused on the ultimate goal.  She says a public relations professional must be headstrong and ultimately believe in himself or herself in order to stay focused. The business is tough and requires someone both mentally and physically strong.

After interviewing Michelle I have a good idea about what her experience as a public relations practitioner is about. I’m not sure if I will follow along the same path, but I’m very impressed by her success. I think I will have to have some personal experience in order to completely understand the ins and outs of the business. Thank you very much for your help Michelle, I look forward to speaking with you again in the future. Good luck!

Casey Sherwin

Michelle Aselta can be found at:

After completing “The Language of the Image” a short web based course offered on News University , I have a new found outlook on photographic images. When using images in publications there are multiple guidelines that must be followed in order to ensure the success of your hard work. Photography can be used in order to add emphasis to your literature by empowering people to feel and think in the moment. Emotions can be induced for the best possible reasons. In a news article detailing the disastrous effects of hurricane Katrina, helping the reader to truly understand the circumstances and feel the emotions the author intended. When you were a child images were everything, they made books interesting and fun. The same goes for publications today. We find ourselves diving into images filled publications without evening knowing it; our contact with magazines, newspapers, and image littered advertisements is almost second nature.

The lesson focuses on how to use the correct image for the right reasons. Planning your selections around the importance of lighting, layering, and composition should be your ultimate goal.

After enrolling in this online course I have been reacquainted with a familiar friend… “pictures,” however this time I have looked through a different looking-glass and seen how images should be used for effectiveness.  I have a clearer understanding of the science of graphic design. I plan to put the knowledge I have acquired through this lesson in the future when I find myself using images for publications purposes.

I enjoyed the lesson offered and would return to the website for further research.   I would like to learn more about the in-depth process of the photography profession. I find myself looking at the world we live in a little different after studying how capture images have such a strong impact on people.

Casey Sherwin

The Eagle Print Shop. I have learned that there is a very useful tool on campus at Georgia Southern University. However, I regret that I have spent four years as a student here, and just before I graduate I am just now being introduced to the Eagle Print Shop. How I have made it this far without the help of the Eagle Print Shop Im amazes me.

The Eagle Print Shop may have been hiding from me before my participation in a publications course, but no longer is that the case. They have an assortment of sizes, colors, and prices that will fit any students budget. I most recently received a quote from the Eagle Print Shop to help with the development of literature that will be used at the restaurant I work at. The Eagle Print Shop is not just for students!

The Eagle Print Shop has moved to their new location in Centennial Place on the corner of Georgia Avenue and Forrest Drive. We are convienently located across from the University Bookstore and the Russell Union. For directions on where to park or how to find us please call us at 912-478-5697.

Hours of operation: Monday-Friday, 8 a.m.-5 p.m.

The Eagle Print Shop services include regular copies, color copies, class notes, FAX service, lamination, screen printing, Georgia Southern business cards, name badges, banners & posters. Supplies such as scantrons, blue books, pens and pencils are also available.

Presentations can be covered and bound in plastic (Cerlox) binding or coil binding – the newest process available, machine binding with cloth tape as part of the copying process.

Also available is one- or two- color commercial printing on a variety of special order papers in custom weights and sizes, using Pantone Matching System (PMS) ink colors and quality typesetting and composition.

So there you have it folks, if you are looking to have your documents prepared professionally and for a good price, look no further. Head on overt to the Eagle Print Shop!

Georgia Southern University is truly an incredibly diverse educational institution located in Statesboro, Ga. The university has an array of different cultures that come together to make up the 19,000+ students, and 1600+ faculty members. Our student body is composed of many people who have traveled from abroad to study here, or simply have been raised in a unique surrounding different than most American teenagers. The university strives to bring everyone together through the use of diversity events, multicultural programs, diversity educations, and the minority advisement program. The GSU Multicultural Student Center states clearly the intentions of the organization in their mission statement:

The Multicultural Student Center supports Georgia Southern University’s greater mission to support cultural diversity. The department is designed to educate and celebrate the cultural diversity of students, staff and the Georgia Southern community. This is accomplished by cultivating leaders who value civility, problem solving and heritage. The Multicultural Student Center also promotes a fulfilling and comprehensive college experience which encourages social responsibility, student learning, and personal well-being obtained through cultural opportunities both inside and outside the classroom. These include a series of support services, programs and activities that foster inclusion and pluralism.

The Goals of the Multicultural Student Center are:

  • Foster developmental opportunities for all students regardless of their ethnic background or national origin.
  • Advocate and promote the cultural, personal, social, intellectual and leadership development of all its students.
  • Cultivate a spirit of partnership between underrepresented populations and the university administration.
  • Provide opportunities for the campus community to celebrate diversity.
  • Support the university’s goal of maintaining a diverse student body through recruitment and retention initiatives

The university has a responsibility to the students. They must study the complexities of the student body and create meaningful initiatives that focus on the greater good of our diverse community. The international films, international coffee hour, and international festival are great examples of how Georgia Southern celebrates diversity on-campus and in the local setting.

Georgia Southern has a multiple centers on campus that focus on the study of international cultures. They include the Center for Africana Studies, Center of Irish Studies, Center for Women and Gender Studies, and the Center for International Studies.

In my International Public Relations course we had the pleasure of listening to Mr. Richard Bailey of the United Kingdom via Skype. Mr. Bailey is a seasoned communications specialist who teaches his trade to others. He is the public relations lecturer at Leeds Metropolitan University,a tutor at PR Academy, and the Senior Lecturer at University of Gloucestershire.

This past Thursday, November 3rd Mr. Bailey spoke to our class about the complexities of communicating across cultural boundaries. He focused on the importance of clearly understanding the individuals you are trying to communicate with. This is important in the practice of International PR because making unhealthy communication mistakes could ultimately lead to the failure of your campaign. Mr. Bailey gave plenty of insight on the histories that have molded cultures to be so very different. He made sure to point out that all people come from different backgrounds so in order to succeed you must find commonalities that link you and your audience. The presentation was altogether very interesting and would have only been more effective if the long distance connection was stronger. Thank you very much Mr. Bailey. I look forward to learning more from you in the future.

Richard Bailey can be found on Linked In at:

You can read his blog as well as post about the discussion he had with our class here:

Casey Sherwin


Here is a link to popular sciences website. The subject is the Bahrain World Trade Center. I’m watching discovery channel and the engineers working on this project had on hell of a task to tackle. The building is self powered by its own turbines, very cool! The buildings are shaped like sails on a boat in order to take full advantage of the wind from all directions. Check this website out to see pictures and read more…

Casey Sherwin