Category: Dr. Nixon's PR Course


Le scaphandre et le papillon aka The Diving Bell and the Butterfly, is a unique story told with incredible artistic motives. A French film about Jean Dominique Bauby, the late editor of Elle. Tragically paralyzed after suffering a terrible stroke, Bauby was further diagnosed with “locked-in syndrome.” Bauby is aware and awake, but can no longer communicate using traditional means. He is forced to communicate with a series of blinks which parallel the alphabet and in turn can be used to form words.

The film itself was very interesting. The French culture was clearly identified and I felt it gave an accurate representation of the Bauby’s experiences. I have not had the pleasure of visiting France, but  I have studied French language and a small amount of French history. I think the characteristics of French society were accurately portrayed given the fact that the story is entirely about a French citizen.  This film says a lot about the importance of family and wholesome living, as Bauby was cut off from his family in a sense. His methods of communicating had to be completely revamped for both his family and himself. The film reminds me of Helen Keller, or Christopher Reeve.

I was glad to have the privilege of attending this unique screening. I would definitely attend this event again, however I would want to bring more people along with me. I have looked into other films by director Julian Schnabel. He has directed films such as Berlin, and Before Night Falls.


Recently I read an article regarding listening and hearing what matters. The article was titled “The New Communication Tools.” I have taken from the article a good bit of new philosophy to live by. The article investigates listening and understanding. It is important to understand that listening is the key to success in public relations. There must be an understanding on all levels of the task at hand. The practitioner must understand that he will not be understood unless the public has heard him properly, but he must also understand that it is not always easy for the public to listen to certain messages. I have learned that providing a clear, concise message to the public is paramount. The public has every right to ignore and disapprove of your message. So in order to ensure that your message has been properly communicated to the public you must do research and try to understand what it is that the public needs to hear. I think that the article is important because it is not easy to market a message without the proper preparation. You must be prepared to deliver a message that is relevant to your market in order to succeed. It is often the mistake of practitioners to deliver a message to the public that is not relevant and therefore the public will be resistant to you message.

Another important subject that this article focuses on is attempting to provide helpful messages to you society. It is crucial that practitioners strive to help their clients by providing messages that are meaningful. You want to provide a decent message that ensures a clean public image and keeps in mind the reputation of the client you are working for. In doing so you can be sure that future projects completed by you and your clients will continue to occur. Helpful message include those that aim to solve a problem. Something along the lines of a public service announcement is usually the path taken when professionals make mistakes. In order to clarify the misconception he practitioner can react using the media to help correct a situation.

I now understand more about the strengths and weaknesses of effective communication. People want to be heard and understood. And practitioners want to provide concern for their clients needs. The only way practitioners can ensure the message provided in their work is professional is to remain clear and honest. The practitioners must be as clear as possible in order to avoid misconception of the subject matter. The public does not like to be the receiver of false information and if false information is provided there is the potential for poor reputations to follow.  I feel that practitioners who listen and try to perfect understanding their client’s needs will be far more likely to succeed than those who do not. The practitioner must research and study the needs of there publics and then provide strong effective messages that can be easily understood, along with messages that pertain to the culture of the particular public.

Ok, so in terms of publications “CRAP” refers to contrast, repetition, alignment, and proximity. These are all terms that help the graphic publications student understand how to piece together an effective piece of work. This acronym and the theory behind it were created by Robin Williams and can be found in her book “The Non-Designers Design Book” According to Williams:

1) Contrast
The idea behind contrast is to avoid elements on the page that are merely similar. If the elements […] are not the same, then make
them very different.

2) Repetition
Repeat visual elements of the design throughout the piece. […] This
develops the organization and strenghtens the unity.

3) Alignment
Nothing should be placed on the page arbitrarly. Every element should have some visual connection with another element on the page.

4) Proximity
Items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units.

These elements when used properly can help an artist create a very useful advertisement. When designing brochures, flyers, and other handouts that are intended for publication these four rules can help drastically improve the effectiveness of your product.

Thank you,

Casey Sherwin

Typography is the art and technique of arranging type, type design, and modifying type. There are numerous factors that a practitioner must account for when planning to create a new publication. The most important factor is how to effectively target your specific market or public. As  I stated in a recent post the publics can be segmented into smaller sub-categories that allow an artist to devise a specific plan to meet the needs of a particular public.

Typography can be an effective tool if used properly. An artist can spend all their time creating a radiant, eye catching design, but if the publication doesn’t capture the attention of the intended audience than it is useless. This is when selecting certain fonts, type sizes, and type designs can help turn an average publication into a remarkable one that proves effective in the end.

A few tips on creating business cards and brochures. When creating business cards choose fonts that will properly convey your companies message, and help the public remember your company by it’s characteristics. When creating brochures you must effectively communicate the message you are intended by choosing proper fonts and colors.

Check out this website to find creative, effective new fonts that you probably have not seen before:


This website is really cool! One can choose from many categories such as Fancy, foreign Look, Gothic….

If you have a Mac here is how you install new fonts:


If you have a PC here is how you install new fonts:


After completing “The Language of the Image” a short web based course offered on News University , I have a new found outlook on photographic images. When using images in publications there are multiple guidelines that must be followed in order to ensure the success of your hard work. Photography can be used in order to add emphasis to your literature by empowering people to feel and think in the moment. Emotions can be induced for the best possible reasons. In a news article detailing the disastrous effects of hurricane Katrina, helping the reader to truly understand the circumstances and feel the emotions the author intended. When you were a child images were everything, they made books interesting and fun. The same goes for publications today. We find ourselves diving into images filled publications without evening knowing it; our contact with magazines, newspapers, and image littered advertisements is almost second nature.

The lesson focuses on how to use the correct image for the right reasons. Planning your selections around the importance of lighting, layering, and composition should be your ultimate goal.

After enrolling in this online course I have been reacquainted with a familiar friend… “pictures,” however this time I have looked through a different looking-glass and seen how images should be used for effectiveness.  I have a clearer understanding of the science of graphic design. I plan to put the knowledge I have acquired through this lesson in the future when I find myself using images for publications purposes.

I enjoyed the lesson offered and would return to the website for further research.   I would like to learn more about the in-depth process of the photography profession. I find myself looking at the world we live in a little different after studying how capture images have such a strong impact on people.

Casey Sherwin

The Eagle Print Shop. I have learned that there is a very useful tool on campus at Georgia Southern University. However, I regret that I have spent four years as a student here, and just before I graduate I am just now being introduced to the Eagle Print Shop. How I have made it this far without the help of the Eagle Print Shop Im amazes me.

The Eagle Print Shop may have been hiding from me before my participation in a publications course, but no longer is that the case. They have an assortment of sizes, colors, and prices that will fit any students budget. I most recently received a quote from the Eagle Print Shop to help with the development of literature that will be used at the restaurant I work at. The Eagle Print Shop is not just for students!

The Eagle Print Shop has moved to their new location in Centennial Place on the corner of Georgia Avenue and Forrest Drive. We are convienently located across from the University Bookstore and the Russell Union. For directions on where to park or how to find us please call us at 912-478-5697.

Hours of operation: Monday-Friday, 8 a.m.-5 p.m.

The Eagle Print Shop services include regular copies, color copies, class notes, FAX service, lamination, screen printing, Georgia Southern business cards, name badges, banners & posters. Supplies such as scantrons, blue books, pens and pencils are also available.

Presentations can be covered and bound in plastic (Cerlox) binding or coil binding – the newest process available, machine binding with cloth tape as part of the copying process.

Also available is one- or two- color commercial printing on a variety of special order papers in custom weights and sizes, using Pantone Matching System (PMS) ink colors and quality typesetting and composition.

So there you have it folks, if you are looking to have your documents prepared professionally and for a good price, look no further. Head on overt to the Eagle Print Shop!


This a wonderful tool for mass communication. Check it out.

Casey Sherwin

  • According to the PRSA Code of Ethics, how is the PR practitioner unethical?
  • What is the logic behind the phrase Wag the Dog, and how is it relevant to the situation involved?
  • In your opinion, what positive or negative stereotypes has the PR practitioner confirmed in his role in this movie.

-Questions found at Barbara Nixon’s Intro to PR blog:

1. The PR practitioner in the movie “Wag the Dog,” is considered unethical because he failed to disclose all information needed in order to allow the public to make a clear decision. He also lied to the public creating a false truth. The PR practitioner was very skilled at what he did and one might think that he was doing everything perfectly. The PRSA Code of Ethics states that one must be honest and accurate in all communications. In the movie Conrad was precise in his dishonesty and did an amazing job creating a masterpiece that the world could believe.

2. The term “Wag the Dog,” is most literally taken, the tail wags the dog. Most people understand that dogs wag their tails so if you wag the dog you are taking attention away from the obvious. The movies story is all about diverting the publics attention away from the obvious in order to strengthen the publics opinion of the incumbent presidential candidate. The title is perfect for the movie.

3. I think the movie can be taken either way. The more thought that is put into your response to this movie determines your stance. The movie came out around the Clinton/Lewinsky scandal and therefore catches a bad rap because it was so parallel with the times. I think the movie is a funny adaptation of a possible scenario but not likely and shouldn’t be taken so serious.

Casey Sherwin

I’m sitting in Public Relation class working on creating a blog online in order to enhance my understanding of Next is Media Law and Ethics (oxymoron) there are no Ethics in media, and then work. On Wednesday Im going to Manhattan, NY, NY. Ready to go now!!!