Ok, so in terms of publications “CRAP” refers to contrast, repetition, alignment, and proximity. These are all terms that help the graphic publications student understand how to piece together an effective piece of work. This acronym and the theory behind it were created by Robin Williams and can be found in her book “The Non-Designers Design Book” According to Williams:

1) Contrast
The idea behind contrast is to avoid elements on the page that are merely similar. If the elements […] are not the same, then make
them very different.

2) Repetition
Repeat visual elements of the design throughout the piece. […] This
develops the organization and strenghtens the unity.

3) Alignment
Nothing should be placed on the page arbitrarly. Every element should have some visual connection with another element on the page.

4) Proximity
Items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units.

These elements when used properly can help an artist create a very useful advertisement. When designing brochures, flyers, and other handouts that are intended for publication these four rules can help drastically improve the effectiveness of your product.

Thank you,

Casey Sherwin

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