A day in the life of a public relations professional…  The idea is to learn more about the profession and whether you feel like public relations is the path you plan to take after graduation. I have interviewed Michelle Aselta, she is the Director of Lifestyle for Peoples Revolution out of New York, NY.  Michelle graduated from The University of Georgia- Grady College of Journalism.  Michelle finds that education is not the key factor in her employment now, but it established the groundwork in order for her to succeed. She was offered an internship with a radio company in New York and eventually found herself working for public relations firms.

Michelle’s typical day starts around 9 a.m. when she goes straight to work communicating with clients, focusing the spotlight on them. Her firm is contracted by numerous venues such as hotels, restaurants, nightclubs, and professionals. She is constantly at work on her Blackberry making sure to stay on top of her email and phone calls. Another aspect of her job requires her to be in the field; taking editors to establishments she represents working hard to ensure a positive image. Currently she is in Los Angeles working with her team on a project that requires specific attention to detail and avid determination.

She let me know that the business is very cutthroat and sometimes very hectic. It is important to keep a level head and keep your attention focused on the ultimate goal.  She says a public relations professional must be headstrong and ultimately believe in himself or herself in order to stay focused. The business is tough and requires someone both mentally and physically strong.

After interviewing Michelle I have a good idea about what her experience as a public relations practitioner is about. I’m not sure if I will follow along the same path, but I’m very impressed by her success. I think I will have to have some personal experience in order to completely understand the ins and outs of the business. Thank you very much for your help Michelle, I look forward to speaking with you again in the future. Good luck!

Casey Sherwin

Michelle Aselta can be found at: