Public Relations – Strategies and Tactics 9th Edition

Wilcox and Cameron- http://www.buy.com/prod/public-relations-strategies-and-tactics/q/loc/106/205868209.html

Chapter six outlines program planning. First comes research. Next as you can imagine is planning. You must be well informed of your subject matter in order to create a professional, effective plan. Staying on your feet and understanding your surroundings will help you create positive awareness and eventually have a positive effect on the company you represent.

Casey Sherwin

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