Public Relations – Strategies and Tactics 9th Edition

Wilcox and Cameron-

Ch. 4 Public Relations Departments and Firms

Chapter four details the departments that PR professionals are found. PR professionals are not always labeled as such. PR departments may be called by other names such as: CORPORATE COMMUNICATIONS. PR firms vary widely, there are many different size firms, they are found throughout the world. Large corporations find PR firms necessary in order to maintain a positive image in their community.

Casey Sherwin